A space for women to clarify, develop & launch

Your dream business
is closer than
you think.

Stop waiting. Start building.

You have everything you need — except a clear path forward. That's what we're here for.

Join our next lab See how it works

Does this sound familiar?

You have a dream living rent-free in your head. Has for years.
You're good at what you do. You just don't want to keep doing it for someone else.
You know the answers are out there. You just don't have time to find them all yourself.
You're not afraid of hard work. You're afraid it won't land the way you hoped.
You're waiting for permission. It's not coming. And deep down, you already know that.

Here's the truth

You don't have a readiness problem.
You have a clarity problem.

Neither "meditate and manifest" nor "hustle until it breaks you." The balance of spirit and systems — at a pace that fits your actual life.

Three ways to work together

Your business is waiting.
Here's how we build it together.

Whether you're searching for your idea, ready to build, or set to launch — there's a lab for exactly where you are. Buy one, or all three at a discount.

Workshop

The Dream Lab

Finding the right business idea for you — one you'll enjoy and have the greatest chance of succeeding at.

✦ Enrolling Now · Next Lab July 29

Course

The Seed Lab

Build the foundation — your business model, brand, and audience — so you have something real to validate and sell.

Coming soon
Learn more →

Course

The Launch Lab

Validate, iterate, and launch — with a clear process to grow and improve your business as you scale.

Coming soon
Learn more →

Included with every lab

A community built for
women who build.

Every lab purchase includes access to our community — a space to ask questions, share wins, get unstuck, and be surrounded by women who are in it with you. Plus free content, tips, and motivation across socials to keep you moving between sessions.

Encouragement & support

The sisterhood women need but rarely get — a space to be seen, held accountable, and cheered on as you build.

Clear structure, always

Step-by-step frameworks so you always know what to do next — without the overwhelm of figuring it out alone.

Free content on socials

Tips, motivation, and frameworks on TikTok, Instagram, YouTube, and LinkedIn — to keep you moving forward between sessions.

What makes this different

The balance of spirit
and systems.

Encouragement & Community

The support and sisterhood women need as they navigate the unknown of building a business — without burning out or going it alone.

Clear Structure

What to build, how to build it, and when — without the overwhelm of information overload or figuring it out from scratch alone.

Clarity of Vision

How starting your business connects to the life you actually want — aligning your idea with your values, your passions, and your version of freedom.

The Dream Lab

✦ Enrolling Now · Next Lab July 29

Finding the right
idea for you.

There are so many ways to make money — but why build something you don't enjoy or aren't best positioned for? You'll only burn out. The Dream Lab helps you narrow your focus and walk away with one clear idea that actually fits your life.

One clear business idea you feel genuinely excited about

Clarity on why it fits your skills, values, and capacity

The practice of giving yourself permission — and actually moving

DREAM
SEED

The Seed Lab

Build something real.

The Seed Lab walks you through the ideate, align, and build phases — so you leave with more than an idea. You leave with a business you could actually start selling, with the structure to know if you're on the right track.

A business model you could validate and sell today

Clear audience articulation and brand foundation

A tracker to know exactly where you stand and what's next

Coming soon

The Launch Lab

Validate, iterate,
launch.

The Launch Lab is where your business meets the world. Follow a clear process to validate your concept, improve on real feedback, and scale your income and reach — without burning out to do it.

A validated, revenue-ready business model

A repeatable process for iterating and improving as you grow

Systems that scale your reach without scaling your hours

Coming soon
LAUNCH
Ale

Your guide

I'm Ale — climate-tech founder, coach, and the person who built this because I kept asking: where is this for women?

I co-founded Nori, the world's first carbon-removal marketplace. I've been in the arena — and I've talked to hundreds of founders. The patterns are clear, and so is what's missing. This is what I built to fill that gap.

Read my story →

Creates a calm, supportive space... helps you walk away with more clarity and direction.

— Past coaching client

The gap between someday and "here it is" is smaller than you think.

Book a discovery call
Free · 30 minutes · No pitch

Why this exists

This was built for the woman who knows she has something — and hasn't moved yet.

She's ready. She's capable. She just never got a clear path forward — and figuring it out alone, while working full time and living her life, felt like too much to ask.

That's a support problem. And it's exactly what The Seed & Launch Lab was built to solve.

Meet your guide

Hi, I'm Ale.

I'm a climate-tech founder turned coach — and I built this because I've been in the arena. I co-founded Nori, the world's first carbon-removal marketplace, raised $18M, built a team of 30, and spent seven years trying to build something the world had never seen before.

It was one of the hardest and most meaningful things I've ever done.

And along the way, I talked to hundreds of founders — mostly men, in that world — and I kept thinking: where is this for women? Where is the space that meets her where she actually is — not with hustle culture, not with manifestation rhetoric — but with real structure, real encouragement, and a community that gets it? That's why I built this.

Ale — founder of The Seed and Launch Lab

Why women. Why now.

I believe the next economy — the one we actually need — will be built by women who lead with values, creativity, and purpose.

I've seen what happens when they don't get the support to start. The dream stays in the notes app. The idea stays in the head. The business that could have changed something — for her, for the people she would have served — never gets off the ground.

She was waiting for permission that was never going to come. I'm not interested in watching that happen. So I built the clearest, most structured, most encouraging path I could to help her start — without burning out, without quitting her job overnight, and without doing it alone.

Background

B.S. Environmental Engineering, Columbia University · M.S. Mechanical Engineering, UC Irvine

Co-founder, Nori — world's first carbon-removal marketplace · $18M raised · 7 years · 30-person team

Founder, Calming Chaos Coaching — supporting founders and leaders through the full arc of building

Spoken with 100+ founders on the psychology, patterns, and hidden costs of building something new

Speaker — GreenBiz 20 and global audiences of 2,000+

I know what it's like to build something the world wasn't ready for yet — and to wonder if it would ever land the way you hoped.

That's the feeling I'm building this for. Not to fix you — but to stand next to you while you prove it's possible.

If any of this sounds like you — let's talk.

Book a free discovery call. We'll figure out where you are, what you're building toward, and whether The Seed & Launch Lab is the right space for you.

Book a discovery call

Free · 30 minutes · No pitch