The Seed & Launch Lab presents

🌙 Founding Member Rate · $47 · Price goes to $97 after July 29

The Dream Lab

Idea Refinement Workshop

Wednesday, July 29, 2025

11:30 AM EDT — New York Time | GMT-4 · 90 minutes

Virtual · Recording & slides included

Stop sitting on a pile of ideas. Walk away with one clear business idea — the one that's actually right for you.

Reserve my spot — $47 →

✨ Bonus: Founding members get additional free access to community and group events.

Is this for you?

You have ideas.
Too many — or none you trust yet.

—You're creative. You see problems everywhere and opportunities to build something.

—But with that creative mind comes an abundance of ideas — and no clear way to know which one is right for you.

—You've been sitting on ideas for months. Maybe years. You haven't moved.

—You don't want to waste your energy on the wrong one and burn out before you start.

—You want to build something that works with your life — not against it.

What you walk away with

One clear idea.
That's the whole point.

Not more information. Not a longer list. One business idea you feel genuinely excited about — one that aligns to your strengths, your purpose, and your capacity. That's the deliverable.

Clarity on the right idea

Walk away knowing exactly which business idea you're pursuing — and why it's the right one for you, not just a good idea in general.

A framework you can reuse

The method we use to evaluate ideas doesn't disappear when the workshop ends. It becomes a tool you carry into every future decision.

Permission to start before it's perfect

You'll leave knowing that you don't need a perfect plan — you need a clear starting point. This workshop gives you that.

Recording + slides

Can't make it live? Prefer to rewatch? Both the recording and the workshop slides are sent to you after the session.

Workshop agenda

90 minutes.
Three parts. One decision.

Part I

Discover what you're actually building toward

Get clear on the life your business is meant to create — before you choose what to build

Uncover the intersection of your passion, your skills, and your purpose

Walk away knowing exactly what kind of business is right for you — not just what sounds good

Part II

Finally see your ideas clearly

A framework that makes comparing ideas simple — so you stop going in circles

The 5 myths keeping you stuck that you didn't know were myths

A clear-eyed way to rate each idea against what actually matters for your success

Part III

Make the decision you've been putting off

Stress-test your shortlist against real-world criteria — quickly and honestly

Identify the one idea that checks every box that matters

Live Q&A — bring your ideas, your hesitations, your "but what about…" questions

Included with your registration

This isn't just a workshop.
It's your entry into a community.

The encouragement, support, and sisterhood women need but rarely get when they're building something new. As a founding member you get community access and free entry to group events — beyond this workshop, and beyond what future members will pay for.

When you register for the Dream Lab, you receive access to our private Skool community — a space for live workshops, shared knowledge, accountability, and real connection with women building alongside you. Community access is shared after registration.

Encouragement & support

A space to be seen, held accountable, and cheered on by women navigating the same journey.

Clear structure, always

Step-by-step frameworks so you always know what to do next — without the overwhelm of figuring it out alone.

Ongoing group events — free for founding members

As a founding member, you get additional free access to future community events and group sessions — beyond this workshop.

Your facilitator

Alexsandra (Ale) Guerra

10+ years of entrepreneurship and business building. Climate-tech founder turned coach. I co-founded Nori, the world's first carbon-removal marketplace — raised $18M, built a team of 30, spent seven years building something the world had never seen before. I've talked to 100+ founders across every stage. The pattern is always the same: the idea wasn't the problem. Knowing which one to commit to was. That's what this workshop solves.

Reserve your spot

Wednesday, July 29
11:30 AM EDT — New York Time | GMT-4

🌙

Founding Member Rate — Limited Time

You're locking in $47 — the founding member price. This rate is only available until July 29, 2025. After that, the price goes to $97. Register now to save $50.

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Founding member price of $47 — goes to $97 after July 29.